Weekly Traffic · Three Brands · 2026
Brand-keyword topics only — this measures each brand's own branded search gravity, not the total camera market. Hover for YoY per brand.
YoY Growth by Brand · wk1-30
Same-week comparison, 2026 vs 2025.
Indexed Growth (wk1 = 100)
Momentum comparison normalizing for scale.
Query-Type Gap · Where Their Keywords Exist and Ours Don't
Every keyword classified by query type. "Share" = % of that brand's 2026 topic traffic. Red rows = query types where Tapo has materially less coverage — these are the addressable gaps.
New Product Launch Performance · Head-to-Head
For each launch (2025 + 2026): branded-search traffic its own model keywords generated in the 12 weeks following launch, plus how many distinct keywords the product spawned. This is the cleanest measure of "how much search demand a launch creates." Keyword attribution excludes sibling variants (Pro vs non-Pro counted separately) so no traffic is double-counted.
Launch Traffic per Product · 12 Weeks Post-Launch
All 2025 + 2026 launches. Dashed outline = 2025 launch (its 12-week window crosses into 2026 and is computed on an absolute week axis).
Keywords Spawned per Launch
How many distinct branded queries the market generates for each new product.
Launch Cadence vs Traffic · Two-Year Timeline
Weekly traffic across 2025–2026 on one continuous axis, with every product launch marked underneath. Markers sit at the launch week; height is the traffic that launch generated in its first 12 weeks. Read it for rhythm: does a launch lift the curve, and does clustering launches on one day help or hurt?
Diagnosis · What the Data Says
Every number below is computed from the loaded Stackline export — refresh data, findings update.
Recommended Actions · Sized and Ranked
Each play carries an estimated traffic contribution for 2H 2026, derived from this dataset's own benchmarks (competitor launch performance, 2025 event weeks, current paid share). Estimates are directional, not commitments.